The Minimalist Shoes Trend
Whenever we see something new and a little outrageous we immediately being to question the actual value of the invention. It’s natural, many things come and go, there was the Acai berry craze, children’s obsession with Pokemon, there were even pet rocks back in the day that sold for many, many times their worth (I mean come on… they’re rocks).
What’s interesting to note is that there are trends that start big then fade and fizzle, and then there are trends that start, stay strong and eventually becoming integrated into society. Some of the most common examples include items in the technology world. The Internet took some time to catch on. Smartphones started off as nifty toys but eventually became integral to most businesses. So knowing that, what’s the difference between a rock and a smartphone? Why did one trend dissipate and the other explode?
The answer is utility. Minimalist shoes provide a useful and valuable function that adds to someone’s personal success, happiness or enjoyment of life. Pet rocks were a fad, they had no real applicable value, smartphones did. This is why minimalist running shoes are here to stay, they offer an improvement over traditional running shoes in the same way smartphones offer more than traditional cellphones.
We already know why minimal shoes are better, but the fact is that mainstream minimalist shoes are a relatively recent invention and a growing technology that people need to get used to. However it’s interesting to note that coupled with the current trend toward healthier living, more and more people are choosing minimalist running shoes or minimalist shoe for work recognizing the postural and health benefits.
It can take people a long time to see the negative consequences of poor lifestyle choices. The worst part of it is, many side effects of traditional runners don’t show up for many years. It’s because we’ve seen the effects now that we’re learning to return to our barefoot roots.
The market for minimalist shoes is hot and growing right now, but it will eventually settle down and the companies that make the best minimalist shoes will continue on. Often the manufacturers who continue to innovate and stay ahead of the curve are the ones that continue to survive. In five or ten years minimalist footwear will likely be in an entirely new place as barefoot technology improves to work naturally with our bodies.
The key takeaway here is that fads and trends only fade when the product or service doesn’t provide any true value. Minimalist shoes help us to start forefoot running and run the way we were meant to. Minimalist footwear brings us closer to walking and running completely barefoot. Humans have been moving barefoot for thousands of years… it’s definitely not a fad.